Pineapple Pledge

The Maui community needs our help. The wildfires that devastated Lahaina and Kula on August 8th, 2023 left thousands of people displaced, without food, water or shelter. Join us in support of our beloved Maui community as we band together to uplift those who have been impacted. With every purchase of a Maui Gold Pineapple, we will donate to relief organizations providing aid. Your support will also help protect farm jobs, and pineapple production operations on Maui.  Mahalo for your support. 



On August 8th, 2023 devastating wildfires tore through our Maui community in Lahaina and Kula. Our beloved Maui Pineapple Store and offices on Front Street in Historic Lahaina Town were destroyed, among numerous other losses. We are so thankful that our 88 employees and their families are all safe. With that being said, many on our team and their families have been severely impacted by this heartbreaking and tragic event.


From day one, our Maui Gold Ohana has done everything we can to help provide relief to Maui. Immediate efforts went to support our employees and neighbors to get food, water and medical supplies. Now we need your help. Please purchase Maui Gold Pineapple and tag us in your social media posts @mauigoldpineapple @mauipineapplestore #mauigoldpineapple. Mahalo for your support! 

Read more about some our fire relief efforts here: